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Privacy Policy


At MAK10 LTD T/A Discount Store, (“us”, and “we,”) we value our Clients, their information, privacy and trust.  This Policy explains how we collect, use and protect your information through www.70ds.co.uk (the “Website”). Specifically, this Policy applies to Discount Store’s collection, use, storage, and transfer of information associated with our Website. If there is something you do not understand about our privacy practices, please feel free to contact us at sales@70ds.co.uk.

Throughout this Policy, we refer to the term “Personal Information”. “Personal Information” is data about an individual who can be identified from that data, or by combining it with other data. Personal Information is usually your name in combination with another identifier, such as date of birth, postal address, email address, telephone number, or government-issued identification number.  The specific definition of Personal Information varies from one jurisdiction to another.

Personal Information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data.


Information Collected Directly from You

We may collect your first name, email address and phone number when you sign up to receive information about our products or services, request a price quote, or voluntarily submit other information to us. We use this information to provide the requested information.

When you report a problem with our Website, we will collect your name, email address, and phone number, along with a description of your problem so that we may address your problem. When you contact us via the company email address, we will collect your email address and any information you include in your email to similarly address your concerns.

We collect your name, address, phone number, and email address when you create an account on our Website. We use this information to confirm your registration initially and to confirm your identity when you later log in to your account. We also use this information to confirm your registration, respond to Client service requests, administer your account, improve the operation of our application, improve the operation of our Website, conduct research and analysis of how our Clients use our Website, and assess which of our products and services may be of interest to you. We will keep this information for as long as you have an account with us to allow us to verify your identity and to provide you with the account information you request. In addition, we may retain Personal Information from closed accounts to comply with national laws, prevent fraud, collect any moneys owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms & Conditions or contractual rights, and take other reasonable actions permitted or required by applicable law.

In the absence of a legal obligation to the contrary, we keep your contact information for a year after your last contact with us.

Other Information We Collect

In addition to the information collected directly from you, we also automatically gather information when you browse or view our Website. For the Website, this information may include Internet Protocol (IP) address, browser type and language, Internet service provider (ISP), referring and exit Website and applications, operating system, date/time stamp, clickstream data, and other information related to your visit.

We use this browsing information to make sure that the Website is functioning properly, that the Website is displayed properly for your equipment and software, and that we can provide you with information useful to your location.

There are “do not track” or similar browser choices available to internet users with respect to online web activity, but given the present lack of consensus of what constitutes an informed election, appropriate trigger or breadth of scope of such choice, our Website will not operate any differently when a “do not track” signal is received.

In some of our email messages, you will find a “click-through URL” linked to content on our Website.  We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our Client communications. If you prefer not to be tracked in this way, you should not click such links in our email messages.


We use your Personal Information to further legitimate business interests – to transact business with you and serve you as a Client. As described above, we use your Personal Information to enable you to participate in online transactions, confirm your registration with the Website, send you requested information, administer your account, personalise content so that it applies to you and your interests, compile, analyse, and do research on our user’s demographics and behavior, and detect, investigate, and prevent activities that may violate our policies or be illegal. We may also use your Personal Information to communicate with you about products and services we believe you might find of interest and to administer promotions, surveys, contests and sweepstakes in which you might participate.

We also use the information automatically collected about you to improve the effectiveness of our Website, operations, or marketing efforts or as described elsewhere in this policy, to prevent against fraud and theft, and otherwise to protect our Website’ visitors and our business.

Our employees and agents may view your Personal Information to perform their jobs and service your needs. We authorise access to your Personal Information to them on a need-to-know basis to provide you with our products or services to you, or for one of the other reasons listed in this section.


The applicable legal basis for which we use your Personal Information for the specific purposes listed above, include the following:

Based on Your Consent

In some cases, at the point at which you provide Personal information, we will ask you for your consent to collect and process your Personal information.  If you choose to provide us with your consent, you may later withdraw your consent (or opt-out) by contacting us as described in the “how do you contact us” section below.  Please note that if you withdraw your consent it will not affect any processing of your Personal information that has already occurred.  Where we process your Personal information based on consent, we will provide more detailed information to you at the time when we obtain your consent.

Compliance with Applicable Laws or Performance of a Contract

In specific circumstances, we may need to process your Personal information to comply with a relevant law/regulation or to fulfill our obligations under a contract to which you are subject.  Where we process your Personal information to meet our legal obligations, you will likely not be permitted to object to this processing activity, but you will usually have the right to access or review this information unless it would impede our legal obligations.  Where we are processing to fulfill our contract obligations under a contract where you are a party, you might not be able to object to this processing, or if you do choose to opt-out or object to our processing, it may impact our ability to perform a contractual obligation that you are owed.

Our Legitimate Interest

We process your Personal information based on our legitimate interests in communicating with you and managing our interactions with you regarding our products and services.  In addition to the other rights you may have described below, you have the right to object to such processing of your Personal information.   You can register your objection by contacting us as described in the “how do you contact us” section below.


When we share Personal information under GDPR with our partners, we will do so pursuant to GDPR appropriate Data Processing Addendum or Data Sharing Agreements as appropriate given the nature of the parties’ respective roles under GDPR (i.e. Data Controllers to Data Processors versus co-Data Controllers).

As a general rule, we will not disclose any of your Personal Information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described in this Policy. For instance, we may share your Personal Information in the following circumstances:

  • We may provide your personal information to affiliated companies or others who help us operate the Website or assess your interest or satisfaction with the Website, or our products. When we do so, we will ensure that such affiliated companies are contractually prohibited from using that information for any other reason.
  • We may share your Personal Information with third parties who may help us operate the Website or help us assess your interest or satisfaction with the Website.
  • We may disclose your Personal Information if we determine that disclosure is reasonably necessary to enforce our Terms & Conditions, this Privacy Policy or to otherwise protect our operations, clients or users.
  • We may release your Personal Information to others (including law enforcement) if we believe such release is reasonably necessary to comply with the law or legal process; enforce or apply the terms of applicable Terms & Conditions; detect, prevent, or otherwise address fraud, security or technical issues; or otherwise protect the rights, property or safety of others.
  • We may sell, transfer and/or disclose your Personal Information as part of a business divestiture, sale, merger, or acquisition of all or a part of our business.  If another company acquires our company, business, or assets, that company will possess the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.  In the event of an insolvency, bankruptcy, or receivership, your Personal Information may also be transferred as a business asset.
  • In addition, we may share aggregate, non-individual information, incapable of identifying a particular person, with third parties for lawful purposes.



We use technologies such as “cookies” so we can remember certain information about you, remember your preferences or recognise you when you return.  They also help us compile aggregate data about Website traffic and Website interaction so that we can improve our Website and protect our Website from fraud.

A cookie is a small data file that a Website can place on your computer’s hard drive, where your internet browser files are kept.  As text files, cookies cannot read information on your hard drive, run programs or deliver viruses to your computer. 

Most browsers are set to accept cookies automatically. You can set your browser to decline all cookies automatically or to prompt you for a response each time a cookie is offered. Please check your browser instructions to learn more about these functions. If you reject cookies, functionality of the Website may be limited, and you may not be able to take advantage of many of the Website’s features.

During your browsing session, we use “session” cookies to store information and monitor Website function.  For thirty minutes after your session, a cookie tracks the number of visitors to our Website.  Until midnight of the day after your last session, a cookie tracks the number of times you visit the Website.  For two weeks after your last session, a cookie retains the items you have place in the Website’ cart, in case you leave without purchasing and then return to make the purchase.  There is a permanent cookie used to remember your password.

Web Beacons

Web beacons, also known as clear GIFs, are often used in combination with cookies. Often transparent, these images are part of web pages, and allow us to count users who have visited certain pages and to generate statistics about how our Website are used. They are not used to access Personal Information.

We also use log files when you visit our Website. Log files track IP addresses, browser type, Internet Service Provider (ISP) identity, referring/exit pages, platform type, date/time stamp, and number of clicks. We utilise this information to analyse trends, administer the Website, prevent fraud, track Website navigation in the aggregate, and gather broad demographic information for aggregate use.

Google Adwords and Google Analytics

We use Google Adwords and Google Analytics in connection with our Website to gather data such as age, gender and interests to provide advertising targeted to suit your interests and preferences.

Google Adwords and similar programs from other companies help us target our online ads based on information collected directly from you or by automated means, like cookies. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/ 

Google Analytics collects anonymous information that is not used to identify a particular user.  This information helps us better understand how visitors use our Website, detect and defend against fraud and other security risks, and present advertisements, products, and/or services of interest to you.

To learn more about how Google Analytics collects and processes data, please visit “How Google uses data when you use our partners’ Website or apps”, located at www.google.com/policies/privacy/partners/. To learn about how to opt-out of Google Analytics, please visit http://tools.Google.com/dlpage/gaoptout/.

Social Media Plugins

Our Website use Social Media Plugins to enable you to easily share information with others. When you visit our Website, the operator of the social media plugin that is on our Website can place a cookie on your computer that lets that operator recognise individuals on their Website who has previously visited our Website. If you have previously logged into the social media Website while browsing on our Website, social media plugins allows that social media Website to receive directly identifiable information about you that shows you have visited our Website. The social media plugin collects this information for visitors who have logged into social networks, whether or not they specifically interact with the plugin on our Website. Social media plugins also allow the social media Website to share information about your activities on our Website with other users of their social media Website. Discount Store does not control any of the content from social media plugins. For more information about social plugins from social media Website you should refer to those Websites’ privacy and data sharing statements.


You may be able to post content to Social Networking Website (such as Facebook, Instagram, etc) on which we maintain a presence. If you choose to do this, we will provide information to the Social Networking Website, and receive information from them, in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those Websites and that it is your responsibility to review the Terms & Conditions and privacy policies. We are not responsible for the availability, accuracy, content, products or services of such Social Network Website.

While you are using the Website, you may be linked or directed to other third-party Websites outside of our Website that is beyond our control.  Each of these third-party Websites may have a privacy policy different from ours.  Please carefully review the privacy policies of these Websites.  We are not responsible for any actions or policies of such third parties.


For those users of our Services from within the European Union and for which GDPR applies, we have created the following mechanisms and practices to provide you with the following control over your personal information that comprises GDPR Personal information:

What are Your Rights?

You have the right to see and get a copy of your Personal information, including an electronic copy, that we have as well as to ask us to make any corrections to inaccurate or incomplete Personal information we have about you.  You can also request that we erase your Personal information when it is no longer needed for the purposes for which you provided it, restrict how we process your Personal information to certain limited purposes where erasure is not possible, or object to our processing of your Personal information. In certain circumstances you are able to request that we send a copy of your Personal information to a third party of your choosing.

To exercise any of these rights, please contact us as set forth in the “contact information” section below.   You also have the right to lodge a complaint with the supervisory authority (see details under “remedies” below) where you believe that your rights have been violated.

Your Access and Consent to Use of Your Personal Information

If you believe that the Personal Information that we have collected about you is incomplete, inaccurate, or not up to date, or if you would like to review and/or request changes or deletion of that information, you can contact the Legal Department at [ADDRESS] or [E-MAIL].

If you do not consent or want to withdraw your consent for us to collect, use, or disclose your Personal Information as described in this Policy, please contact the Legal Department at the address noted below. In your request, please identify the Personal Information at issue and the collection, use, or disclosure you wish to stop.

Denying or withdrawing consent may not allow us to provide you with some or all of the products, services, or information you request.

You may opt-out of receiving marketing-related emails by clicking the “unsubscribe” link at the bottom of any email you receive from us. If you are having difficulty unsubscribing from our marketing communications, please contact us at [E-MAIL].

If you opt-out from receiving marketing emails or text messages, we may still need to send you communications about your orders, Client service inquiries, and other matters.

If you agreed to receive future marketing communications directly from a third party through our Website, you will need to contact that party to opt-out of such communications. This process may be outlined on that party’s privacy policy.

What remedies do you have available?

For more information about your privacy and data protection rights, or if you are not able to resolve a problem directly with us and wish to make a complaint, please contact your country-specific data protection authority.  You may consult a list of data protection authorities here http://ec.europa.eu/newsroom/article29/document.cfm?action=display&doc_id=500610


We take precautions to protect your information. When you submit sensitive information via the Website, your information is protected both online and offline. Whenever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.


Our Website is not directed to children under age 18 and we do not knowingly collect Personal Information from children under the age of 18.  Children under 18 should not provide their Personal Information to us through our Website, to Client service, or in writing.  If we learn that Personal Information belonging to anyone under the age of 18 is stored on the Website, we will immediately delete such information and refrain from using it for any purpose.


It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account and/or possibly through a notice on the Website. The date the privacy policy was last revised is identified at the bottom of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically using our Services and this privacy policy to check for any changes.


If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, you may contact our Legal Department at




IG11 8DQ


Tel: 0208 507 1444

Last Updated: 14 September, 2019